Facts!
Statistics continue to demonstrate that Search plays an increasingly important role in building online presence and traffic to web sites. Savvy marketers realize that combining both Natural / Organic Search and Paid Search Strategy is the most cost-effective way to remain competitive online.
Hints & Tips?
Search Engine Optimisation and Search Engine Marketing are the most critical elements in any online marketing strategy today. SearchWide, specialises in prime positioning of our clients websites in popular search engines. Whether you are rolling out a new website or have an existing website that requires a boost, SearchWide has a competitively priced package to suit your business.
SearchWide was established with the goal to become one the of the best known and most successful Search Engine Optimisation and Search Engine Marketing companies in Australia. Since that time, SearchWide have grown to become a comprehensive SEO specialist in Australia with an associate network Worldwide.
SearchWide have recently merged to become part of Strategix Interactive Pty Ltd and its B2B division - Get More Leads Online, offering Website Design, Pay Per Click Management, Content Services, Digital Media Advertising and Promotional Marketing opportunities to further ensure the success of our clients online.
Google 'Real Time Search' is here... We knew it was inevitable, and now it’s here: Google has just launched real-time search integrated into search results pages.
Google real-time search updates as stuff is happening around the Web - for example, live tweets, Yahoo Answers, news articles and Web pages now stream in on the actual result pages for your query. It works on mobile too, at least iPhone and Android for now.
So this means recent results will do better than search results that have aged a little already, and that's logic, you can't compare old news versus new news.The real-time search feature stresses the importance of being online with your company and using social media. It's really becoming vital to integrate Twitter and Facebook as an integral part of your corporate communication now. It's not the future. It's NOW.
With the recent release of Google’s Nexus One phone, the company also mentioned that their line of mobile devices is just getting started. This shows one of the most important trends happening on the Web, and website owners need to take notice if they haven’t already.
To say mobile search is the wave of the future is incorrect, mobile search is the wave of the now. The number of mobile searches went up roughly 500 percent in the last year, and it isn’t going to slow down any time soon. Mobile search is here to stay, and if you have a website that isn’t adapting to the changes yet, it’s time for some modifications.
According to a new study by Burson-Marsteller, around 80 per cent of the largest 100 companies included in the Fortune Global 500 index regularly use social media platforms such as Twitter, Facebook, YouTube and various blogging sites.
Burson-Marsteller commented upon this trend for social media marketing amongst large, international corporations, explaining that as these businesses are realising that social media can be used for interacting with potential customers and clients rather than for the delivery of targeted corporate messages; they are becoming a lot more comfortable with using the technology.
Further details revealed in the study were as follows:
• Twitter emerged as the most popular platform for social media marketing, followed closely by Facebook and YouTube.
• Companies based in Europe are apparently more likely to use Twitter and Facebook than the blog format
• 20 per cent of all companies reviewed were using all four social media channels
A related study by Ecoconsultancy, in conjunction with the Online Marketing Study, supports the Burson-Marsteller report, claiming that 81 per cent of US firms were budgeting for more expenditure on social media marketing for 2010.
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