Statistics continue to demonstrate that Search plays an increasingly important role in building online presence and traffic to web sites. Savvy marketers realize that combining both Natural / Organic Search and Paid Search Strategy is the most cost-effective way to remain competitive online.
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Effective SEO Services...
How do we ensure clients rank in the top positions in Google?
First off, Search Engine Optimisation is not rocket science. We follow tried and tested processes that we constantly improve and refine to maximise the effectiveness of our clients' campaigns. Moreover, effective SEO is labour intensive and time consuming. We have the resources to be able to undertake even the most demanding SEO campaigns in the most competitive markets
Search Wide offers the following services:
Keyword, Competitor and Market Analysis...
Our Analysis Team will analyse the most searched and targeted keywords and phrases that relate directly to your business. From here we identify the SEO strategies of your competitors for these phrases in order to see exactly what we need to do to rank above them. This will allow us to focus your campaign on achieving the highest rankings for your most searched for keywords. Furthermore, this in-depth research means that each campaign has minimum wastage and maximum 'bang for your buck'.
SearchWide SEO specialists understand how Google's spiders crawl and index websites. Onsite SEO involves relevant keyword placement in the most important areas of each page, html code optimisation, content optimisation, internal linking, navigation optimisation as well as resolving any issues which will be affecting the ranking of your website and any of its pages. The aim of this onsite work is to ensure Google spiders can effectively crawl each page placing emphasis on the most important keywords.
Quality, inbound links are the most effective method of obtaining and maintaining Number 1 Google rankings even in the most competitive markets. SearchWide employs only the most effective and safest methods of link building that replicate a natural link acquisition profile. The result is higher positions, quicker movement and long term rankings.
Pay Per Click Campaigns...
Pay per click advertising can generate traffic right away. It's simple: Spend enough, get top placement, and potential customers will see you first. When people are searching for the keyphrases on which Search Wide has bid on your behalf and we've also placed a well-written ad then you will get clicks the moment the ad is activated. SearchWide manages your on-going Pay Per Click campaign on a daily basis ensuring you consistently feature first for your chosen key words
Search Engine Copywriting...
SEO copywriting has traditionally been about writing web page copy that targets keyword phrases in certain frequencies and densities.
Web Traffic Analytics...
Website analytics and traffic measurement help website owners and search engine marketing companies to study the behaviour of visitors to a specific website. A SearchWide Website analytics package can provide information about where visitors come from and how they interact with your website and track their movements through your website. The main website analytics packages that SearchWide make available to its clients are Google Analytics, Nedstats and Coremetrics.
Social Media Optimisation (SMO)...
In addition to being a great standalone marketing strategy, social media marketing is also widely used in concert with search engine optimisation. One of the reasons social media marketing has been so widely adopted by those in the SEO industry is because of the dramatic impact that social media has directly on search engine listings. Here are three ways that social media impacts those:
1. Getting quality, relevant inbound links
2. Using social media websites for reputation management
3. Ranking pages on social media websites
The following diagram displays the platform components utilized in a successful on-going SMO strategy: